This paper reviews Starbucks's corporate culture and communication with inside and outside stakeholders.
Written in 2009; 1,490 words; 13 sources; APA; $ 49.95
Paper Summary:
This paper analyzes the mission and core values of Starbucks Corporation, one of the most well-known U.S. companies. The paper analyzes Starbuck's value statement's role in giving direction for the organization operations, the contribution of its success and compares the espoused values with actual values lived by the company and its employees. The writer also discusses the interaction of communication with corporate culture: how the organization's values impact the communication style and how communication affects the corporate culture. The paper also explains how conflicts can be used to improve communication and build a successful business organization. The writer concludes that core values and communication of those values are important contributors to an organization's success; however, unprecedented changes might require revision of the values and corporate culture.
Outline:
Abstract
Starbucks and its Core Values
Organizational Behavior and Communication Paper
Communication and Corporate Culture
Conflict's Role in Communication
Conclusions and Recommendations
References
From the Paper:
"Starbucks' rapid expansion, mixed record of being socially and environmentally responsible corporate citizen is constant source of discussions within senior management, individual shops, fan and hate sites alike. As a truly global organization, Starbucks is also facing with diverse perception of the values it represents. Opening up a dialogue with interested parties at local and global level, leveraging on the interest it spurs and the vast human resources can result in collision of very different views on the path the company should take in the future to preserve its core values and address practices criticized by many. Listening to constructive criticism from various stakeholders will allows Starbucks to consider various course of options, ensure wider acceptance and find means to retain the small company feeling even as it gets bigger."
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