Organizational Behavior in Nike

Paper Summary:

This paper discusses the organizational behavior and successful strategies of the Nike company. It first describes a history of the company and then focuses on the code of conduct it practices as well as the challenge Nike faces in creating a corporate code of conduct. The paper concludes that Nike has been more successful than most multi-national corporations at promoting and demanding improved working conditions for employees, even though there are still marginal differences between plants, based on management-corporate relations.

Table of Contents:
Introduction
Nike's History
Nike's Code of Conduct
Conclusion
Appendix

From the Paper:

"Noteworthy, as an upstart company that developed through massive growth, Nike challenges many molds of corporate social responsibility, but outlives it scandals through the development of corporate code of conduct and audit applications. Though the two factories that Richard, Kochan, Romis & Qin analyze through internal Nike audit material differ somewhat is the success of Nike's goals of CSR implementation, they are also clearly reflective of the broader goals of Nike to build a better image and better reality for contract employees, even in emerging markets that demand greater corporate governance to ensure compliance. As one can see in the appendix of this work, Nike's code of conduct is expansive and inclusive and despite the fact that Nike was reluctant to create such a code it has done so and seems to be living by its standards."

Sample of Sources Used:

• Armbruster-Sandoval, R. (2005). Globalization and Cross-Border Labor Solidarity in the Americas: The Anti-Sweatshop Movement and the Struggle for Social Justice. New York: Routledge.
• Dalla Costa, J. (1998). The Ethical Imperative Why Moral Leadership Is Good Business. Reading, MA: Perseus Publishing.
• Putnam, D. T. (1999). Controversies of the Sports World. Westport, CT: Greenwood Press.
• Richard, L., Kochan, T., Romis, M., & Qin, F. (2007). Beyond Corporate Codes of Conduct: Work Organization and Labour Standards at Nike's Suppliers. International Labour Review, 146(1-2), 21.

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