Paper Summary:

The paper discusses how the use of images and ideas from George Orwell's "Nineteen Eighty-Four" tends to get people's attention in an emotional way because of Orwell's dreary depiction of a totalitarian society. The paper then describes the wildly successful Apple (Macintosh) computer commercial in the broadcast of the Super Bowl in 1984 that was inspired by this book.

From the Paper:

"George Orwell's book, Nineteen Eighty-Four, has been the creative and thematic inspiration for a multitude of spin-offs, take-offs, and parodies over the last 50 or more years. Especially in the last 23 years, since 1984, advertisers, authors, TV producers, humorists and filmmakers, among others in the creative arts, have had plenty of material to use. There is a good reason why: Orwell's dreary depiction of a totalitarian society shocks the senses of every democracy-loving individual, and the use of images and ideas from Nineteen Eighty-Four tends to get people's attention in an emotional way."

Sample of Sources Used:

• Clow, Lee. "Lee Clow: His Masterpiece." Chiat/Day Advertising. Retrieved Nov. 28, 2007, From http://www.ciadvertising.org/SA/fall_02/adv382/qwkag/assign2/master.htm.
• Leopold, Todd. "Why 2006 isn't like '1984'." Cable News Network / CNN.com. RetrievedNov. 28, 2007, from http://www.cnn.com/2006/SHOWBIZ/0202/eye.ent.commercials.
• Orwell, George. Nineteen Eighty-Four. New York: Plume / Penguin Group, 2003.

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