Multi-Platform Media

Paper Summary:

This paper explains that the owners of copyrighted material see the opportunity to increase revenue with each viewing, including original showings, syndication, DVD sales, showings on the Internet and even showings on hand-held devices such as cell phones, PDAs and video i-Pods. The author points out that, from the point of view of the consumer, the ability to download films and television shows to mobile devices will allow the consumer to see what he or she wants virtually anywhere at any time. This will change the way people consume media and how they pay for it. The paper stresses that laws will be needed to protect content providers from various forms of piracy and from the resale of the material they provide.

From the Paper:

"Certainly, there are many technical problems to be overcome in creating a system more conducive to ease of navigation through small hand-held devices as well as home television and computers. A recent survey shows how people are getting content today and noted that 70 percent of Internet users have viewed 123 billion videos online, with an average length of 2.6 minutes. Higher bandwidth will make it more possible to view longer videos and even movies, and another boost to this sort of transfer will come when it becomes easier to connect the computer to a television set."

Sample of Sources Used:

• The Betamax Case (2007). Electronic Frontier Foundation. Retrieved November 22, 2007 from http://w2.eff.org/legal/cases/betamax/.
• Kuhl, C. (2007). The tide is rising. CED. Retrieved November 22, 2007 from http://www.cedmagazine.com/Article-Next-Gen-content-navigation.aspx.

More papers on Multi-Platform Media:

• Essay # 6391 : "Women and the Media"
• Essay # 68091 : "Media Conglomeration: A Monopoly"
• Term Paper # 89504 : "Convergence and Concentration in Modern Media "

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