Motorola Mobile Devices

Term Paper # 103968

Business > Companies
Business > Industries

This paper analyzes the strategic position of Motorola mobile devices within the wireless industry.

2,015 words () | 11 sources | MLA | 2008 United States

Paper Summary:

This paper explains that Motorola was the first telecommunications manufacturer to design, manufacture and market a fully mobile wireless phone, which has allowed Motorola to maintain its presence in the wireless market in spite of increased competition and cost. The author points out that Motorola consistently has been expanding the functionality of its handsets because cell phones are being asked to transmit data beyond their original intension. The paper also stresses that, while Motorola has been extremely successful, it increasingly should be wary of the contemporary business environment in which technology cycles are becoming much shorter. The author underscores that this shorter development cycle allows smaller, more agile companies, such as RIM's Blackberry device, to come to market with disruptive technologies.

Table of Contents:
Historical Overview
Corporate Strategy
Competitive Environment
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Strategy Assessment
Recommendation

From the Paper:

"The wireless industry has been experiencing phenomenal success and market acceptance for the past several years. Smith states that the top five U.S. carriers had a combined 150.9 million subscribers with over 24 million net new subscribers and Motorola has been adept at entering into handset contracts with all of these wireless carriers (Smith 12). The largest previous record for new subscriber additions was in 2000 with 21 million net new subscribers (Smith 12). Wireless technology is gaining extremely broad exposure in the market for several reasons; not the least of which is reception quality improvements as carrier infrastructure improves and handset technologies continue to become better integrated with carrier networks. With the emergence of data access (web, music, text messaging) and cost-benefit advantages, many more people are opting to utilize their wireless plan as well as their mobile handsets as the sole telephonic access for a household: "...it al

Sample of Sources Used:

Bruno, A. "Music's Wireless Future." Billboard, 117/13(2005): 5.
"Cell Phone Development." Motorola Investor Relations (online). Apr. 27, 2007< http://www.motorola.com/content.jsp? globalObjectId=7662-10811>.
Farzad, Roben. "Motorola: Activist Investors Not Welcome." Business Week, 03/29(2007): p.10.
Jain, A. "3 Giants Make Speed Key In Wireless Race." Crain's New York Business, 21/16(2005): 16.
Kessler, Michelle. "Competition Heats up for Blackberry." USA Today, 06/09(2006).