An analysis of the key elements of the marketing mix (product, place, price and promotion) for Mobile Auto Service.
Written in 2007; 6,378 words; 9 sources; MLA; $ 148.95
Paper Summary:
This paper details four phases of marketing for a new start-up company called Mobile Auto Service. The paper discusses the key elements of the marketing mix - product, place, price and promotion. The paper then describes how these marketing aspects are essential to acquiring customers and how having a comprehensive marketing plan is critical to the success of an organization.
Table of Contents:
Abstract
Mobile Auto Service Marketing Plan
Phase I
Organizational Overview
Importance of Marketing
SWOTT Analysis
Marketing Research Approach
Phase II
Segmentation
Consumer Targeting
Competitive Landscape
Phase III
Service Attributes
Product Life Cycle
Differentiation and Positioning
Pricing Strategy
Phase IV
Promotional Strategy
Marketing Budget
Evaluating Marketing Effectiveness
Conclusion
From the Paper:
"The key components of a solid marketing strategy include an analysis of the marketing mix. The marketing mix includes product, place, price and promotion. Phase 1 of the marketing plan for Mobile Auto Service focuses on the product and consists of a description of the services and value-added offerings that separate the company from the competition. The first phase of the marketing plan also includes an explanation of the importance of marketing to Mobile Auto Service, and an analysis of the organization's strengths, opportunities, weaknesses, threats and trends. Phase 1, further details the marketing research approach used to develop the marketing strategy and tactics for Mobile Auto Service."
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