Media Framing Lesson Plan

Paper Summary:

This paper presents a lesson plan with the aim of identifying current trends in Chinese culture through media framing. The paper presents an overview of the subject material - an essay written by K. Hallahan, titled "Seven Models of Framing: Implications for Public Relations". The paper then discusses the objectives for the lesson and the requirements of the students. It provides a suggested procedure and student assessment for the information taught.

Table of Contents:
Overview
Connections to the Curriculum
Time Required
Materials Required
Objectives of the Exercise
Analytic Skills
Suggested Procedure
Opening
Development
Closing
Suggested Student Assessment
Extending the Lesson
Related Links

From the Paper:

"Suggested Student Assessment. Because the media framing analysis is a highly subjective process, students will be requested to defend their respective positions on a given news account in the form of an essay that will be assessed on the basis of how well it takes into account the various media framing structural dimensions in supporting its position."
"Extending the Lesson. When students identify an issue that is particularly interesting to them, they would refine and extend its concepts through a WebQuest approach that uses a free Web site account. WebQuests have become increasingly popular in recent years for this purpose, and these become a "work in progress" that students continue to contribute to as additional research is completed and more news accounts become available."

Sample of Sources Used:

• Gandy, O. H., Jr., Grant, A. E., & Reese, S. D. (2001). Framing public life: Perspectives on media and our understanding of the social world. Mahwah, NJ: Lawrence Erlbaum Associates.
• Hallahan, K. (1999). Seven models of framing: Implications for public relations. Journal of Public Relations Research, 11(3), 223-42.
• Pan, Z., & Kosicki, G. M. (1993). Framing analysis: An approach to news discourse. Political Communication, 10, 55-75.
• Scheufele, D. A. (1999). Framing as a theory of media effects. Journal of Communication, 49(1), 121.

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