This paper explains why the McDonalds corporation is a service orientated business.
Written in 2008; 927 words; 4 sources; APA; $ 32.95
Paper Summary:
The paper reviews the McDonalds corporation, with a specific focus on whether it is a service or manufacturing corporation. The paper utilizes the criteria developed by D.R. Reid, N.P. Sanders and M. Wollen to show that McDonalds is a service-orientated business.
From the Paper:
"When determining whether a business or corporation is either a service orientated business or a manufacturing orientated business, using five criteria typical of each type of business is useful. These five criteria for a service business include: 1) Intangible products; 2) No inventories; 3) High customer contact; 4) Short response time; and 5) Labor intensive. (Reid and Sanders, 2005; Wollen, 2006). The five criteria for making the determination that a business is a manufacturing business, on the other hand, include: 1) Tangible products; 2) Can be inventories; 3) Low customer contact; 4) Long response time; and 5) Capital intensive. (Reid and Sanders, 2005; Wollen, 2006)."
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