McDonalds Corporation

Paper Summary:

The paper reviews the McDonalds corporation, with a specific focus on whether it is a service or manufacturing corporation. The paper utilizes the criteria developed by D.R. Reid, N.P. Sanders and M. Wollen to show that McDonalds is a service-orientated business.

From the Paper:

"When determining whether a business or corporation is either a service orientated business or a manufacturing orientated business, using five criteria typical of each type of business is useful. These five criteria for a service business include: 1) Intangible products; 2) No inventories; 3) High customer contact; 4) Short response time; and 5) Labor intensive. (Reid and Sanders, 2005; Wollen, 2006). The five criteria for making the determination that a business is a manufacturing business, on the other hand, include: 1) Tangible products; 2) Can be inventories; 3) Low customer contact; 4) Long response time; and 5) Capital intensive. (Reid and Sanders, 2005; Wollen, 2006)."

Sample of Sources Used:

• McDonalds Corporation. (2007): Corporate Website. www.McDonalds.com.
• McDonalds Australia. (2007): Corporate Website. www.McDonalds.com.au.
• Reied, D.R. and Sanders, N.P. (2006): Operations Management: An Integrated Approach. (PowerPoint presentation, TUI Course CD for OPM XXX, Fall, 2006. Available from Touro University International, Cypress, California).
• Wollen, M. (2006): Introduction to Operations Management. (PowerPoint presentation, TUI Course CD for OPM XXX, Fall, 2006. Available from Touro University International, Cypress, California).

More papers on McDonalds Corporation:

• Essay # 84467 : "McDonalds Corporation"
• Analytical Essay # 41026 : "McDonalds Corporation"
• Business Plan # 85094 : "McDonalds Strategy"

APA Citation:

MLA Citation: