Marketing

Paper Summary:

This paper discusses the concept of marketing. According to the paper, the definition of marketing is the development of an understanding and communicative network between the business and organization, and the client or customer with the aim of attracting and retaining consumer awareness and reciprocation. The paper goes on to discuss how modern day marketing translates into practical terms.

From the Paper:

"All of these definitions point to certain cardinal aspects of marketing and the marketing process. Firstly marketing is a form of communication in that the primary purpose of marketing is the promotion of information about a product or service. Secondly marketing involves the art of selling and persuasion. Both these aspects are reasons why marketing is a vital part of the success or failure if any enterprise or organization. Without good marketing strategies business concerns would not be able to attract customers or clients and would not be able to succeed in the competitive markets of today. "

Sample of Sources Used:

• Audi. Retrieved May 21, 2006, from http://www.dandad.org/inspiration/creativityworks/pdf/Audi.pdf
• Chatterjee, Anjan, Matthew E. Jauchius, Hans-Werner Kaas, and Aurobind Satpathy.( 2002) "Revving Up Auto Branding." The McKinsey Quarterly; 134+. Retrieved 20 May, 2006, from http://www.questia.com/PM.qst?a=o&d=5000695324.
• HIPAA Definitions. Retrieved May 21, 2006, from www.preemptinc.com/definitions.html
• Hupp, Oliver, and Ken Powaga.( 2004) Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands. Journal of Advertising Research 44.3 (2004): 225+.
• Marketing. Retrieved May 21, 2006, from http://en.wikipedia.org/wiki/Marketing

More papers on Marketing:

• Case Study # 60920 : "Nestl? Products Marketing"
• Descriptive Essay # 106561 : "Marketing Principles"
• Case Study # 58963 : "Relationship Marketing"
• Case Study # 102697 : "Lavazza Coffee amd Marketing"

APA Citation:

MLA Citation: