Marketing to Children

Paper Summary:

The paper discusses the evolution of marketing to children and its growth over the past decades. The paper examines its pros and cons but claims that the benefits are far outweighed by the damage this marketing has. The paper explains how children are easily influenced by marketing, with their impressionable minds hardly a match for the technology, personnel, and dollars that are dedicated to sell them goods. The paper concludes that children are paying the price in the form of illness, pain and even death.

From the Paper:

"On any given day in America, children play on colorful sliding boards, swings and other amusements, clutching colorful round balloons given to them by a friendly face- that of a clown in a brightly colored costume that they have seen many times before on their own television sets in the comfort of their own homes. Meanwhile, their parents readily open their wallets to purchase hamburgers, soft drinks and more for the children to quickly gobble up before running back to join their friends at play. While this may seem like some sort of a scene from a movie or what one can find at their local circus, it is actually the setting at any on of thousands of fast food restaurants across the United States."

Sample of Sources Used:

• Ayres, Ed. "The Expanding Shadow Economy." World Watch July-Aug. 1996: 10+.
• Baer, Michael A. "Children's Disorders: Our Role in Positive Change." Annals of the American Psychotherapy Association 6.4 (2003): 33.
• Gard, Michael, and Jan Wright. The Obesity Epidemic: Science, Morality, and Ideology. New York: Routledge, 2004.
• Gunter, Barrie, Caroline Oates, and Mark Blades. Advertising to Children on TV: Content, Impact, and Regulation. Mahwah, NJ: Lawrence Erlbaum Associates, 2005.
• Rabkin, Rhoda. "Do Kids Need Government Censors?." Policy Review (2002): 27+.

More papers on Marketing to Children:

• Essay # 53104 : "Ethics of Marketing to Children"
• Analytical Essay # 26970 : "Marketing to Children"
• Essay # 14784 : "Marketing To Children"

APA Citation:

MLA Citation: