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Term Paper # 106314 :: Marketing to Children
This paper explores the significant effects of marketing to children.
Written in 2008; 1,448 words; 6 sources; MLA; $ 48.95
Paper Summary:
The paper discusses the evolution of marketing to children and its growth over the past decades. The paper examines its pros and cons but claims that the benefits are far outweighed by the damage this marketing has. The paper explains how children are easily influenced by marketing, with their impressionable minds hardly a match for the technology, personnel, and dollars that are dedicated to sell them goods. The paper concludes that children are paying the price in the form of illness, pain and even death.
From the Paper:
"On any given day in America, children play on colorful sliding boards, swings and other amusements, clutching colorful round balloons given to them by a friendly face- that of a clown in a brightly colored costume that they have seen many times before on their own television sets in the comfort of their own homes. Meanwhile, their parents readily open their wallets to purchase hamburgers, soft drinks and more for the children to quickly gobble up before running back to join their friends at play. While this may seem like some sort of a scene from a movie or what one can find at their local circus, it is actually the setting at any on of thousands of fast food restaurants across the United States."

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