Marketing Mix

Paper Summary:

This paper discusses the concept of the marketing mix, which is a model of crafting and implementing marketing strategies and elements that improve the efficiency of the selling process. The paper describes the process that represents the marketing mix, that of the "4 Ps" - product, price, place and promotion. It also discusses the selling process and how it differs from the marketing process.

Table of Contents:
Introduction
Product
Price
Place
Promotion
Conclusion

From the Paper:

"The bottom line is that firms want to make their business profitable and a business can become profitable if it meets some important conditions: having the right product, selling it at the right price, and in the right place and using the most suitable promotion channels. The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives."
"The marketing mix planning is the process of developing long term strategic plans that can help the company to achieve its goals. Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers."

Sample of Sources Used:

• Ford Parts (n.d.). Retrieved March 6, 2007 from: http://www.innerauto.com/Ford_Parts/
• FW15-MARKETING MIX (n.d.). Retrieved March 5, 2007, from http://www.freeworldacademy.com/newbizzadviser/fw15.htm
• Marketing mix (n.d.). Retrieved March 5, 2007 from http://www.answers.com/topic/marketing-mix
• Marketing mix (Price, Place, Promotion, Product) (n.d.). Retrieved March 5, 2007, from http://www.thetimes100.co.uk/theory/theory.php?tID=243
• Overview (n.d.). Retrieved March 5, 2007, from http://www.ford.com/en/company/about/overview.htm

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