Managing a Crisis Using PR

Term Paper # 96245

Business > Management
Business > Marketing
Communication

A simulation of a public relations (PR) strategy for the Greenenergy company during a crisis situation.

899 words () | 2 sources | MLA | 2007 United States

Paper Summary:

This paper summarizes a simulation for managing a crisis with public relations (PR) tools. The paper formulates a PR strategy for a new company called Greenenergy. It addresses the meaning of proactive planning and the feedback mechanism recommended in relation to the situation described in the simulation. The paper analyzes what is an ineffectual way of deploying the PR plan along with examples of what not to do in a similar situation.

Table of Contents:
Abstract
"Managing a Crisis Using PR" Simulation Summary
Proactive Planning and Feedback
PR Plan Deployment
Crisis Management
Conclusion

From the Paper:

"Greenenergy faced crises when equipment, maintained improperly, injured people. The company chose to be forthright and immediately released information to the media and cooperated with investigative authorities (University of Phoenix, 2006). Choosing appropriate message options such as releasing specific information to the media ensures the communication of the desired message and cooperating with investigated authorities earns the organization creditability. Choosing the appropriate communication hierarchy is equally as critical as the form of communication. Greenenergy had a planned approach for immediately communicating with key internal and external publics. The approach allowed for the right information, in the right medium to go to the right people within the right timeframe preventing further duress in the crisis."

Sample of Sources Used:

Seitel, F.P. (2004). The practice of public relations (9th ed). New York: Prentice-Hall Publishers.
University of Phoenix (2006). Week 4 "Using Perceptual Maps in Marketing" Simulation. MKT/421 Marketing Course Website: https://ecampus.phoenix.edu/secure/resource Sourced February 2, 2007.