Legend and the Chinese PC Industry

Paper Summary:

This paper discusses how the genius of the Legend computer company is that it recognizes the fact that China is actually made up of a variety of regional market segments, all of which have different technological needs. The paper looks at how greater knowledge of the needs of regional markets enables the company to segment its procurement and distribution of PCs, keep a low inventory of goods, and provide quality customized company service.

From the Paper:

"Since its launch in China, Legend has seen its shares in the world's fastest-growing PC market triple, from 12% to 30%. This is testimony to the power of the Chinese market and the benefits of this company's strategy (Hung, 2001). The market for PCs is young in China, in contrast to the greater maturity of the developed world, further adding to the potential of this market to be a source of profits, and making Legend's inroads the envy of its industry competitors. "Since it was established, the company has affected the lives of millions of Chinese: It first introduced PCs to households, and then promoted PC usage in China by establishing retail shops nationwide. It also developed the pioneering Legend Chinese Character Card that translated English operating software into Chinese characters, and achieved breakthroughs like PCs with one-button access to the Internet" ("About Legend," 2007, Lenovo Official Website). "

Sample of Sources Used:

• About Legend. (2007). Lenovo Official Website. http://www.lenovo.com/lenovo/us/en/
• Hung, Faith. (Dec 17, 2001)."Legend Looks To Defend Its Turf -- WTO Entry Will Force China's Top PC Maker to Fend Off Unrestricted Rivals."
• Lo, Chi. (Jan/Feb 2002). Asia's competitiveness endgame: Life after China's WTO entry.The China Business Review.

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