Lee Iacocca

Paper Summary:

The paper discusses Lee Iacocca's far-reaching vision at Ford that made Ford the number one car manufacturer in America in the 1980s. The paper shows how Iacocca then caused Chrysler, a bankrupt company, to prosper once again. The paper details his early life and his many achievements. The paper relates that Iacocca retired in the early 1990s, but maintains that another Iacocca is needed, a man or woman with his same faith, same energy, same willingness to break the mold and the same eye for emerging market and technological trends.

Outline:
Introduction
Early Life
Ford Success
Chrysler
Conclusion

From the Paper:

"Toyota dominates the American market. Gas prices are soaring. There is a crisis in the Middle East of epic proportions. The worldwide demand for American cars has curled up and died and even American consumers are turning in droves to fuel-efficient Japanese models. An accurate portrait of the America automobile market today? Perhaps, but I'm talking about America in the early 1980s. Thanks to the inspired leadership of Lee Iacocca, Chrysler skyrocketed to the forefront of the auto industry once again, when industry analysts were writing the company's obituary."

Sample of Sources Used:

• Goodrich, Tucker. "Iacocca broke - Lee Iacocca, Chrysler Corp." National Review. 3 Dec 1990. 29 Apr. 2007. http://findarticles.com/p/articles/mi_m1282/is_n23_v42/ai_9224646/pg_3
• "Lee Iacocca." Britannica Concise Encyclopedia. Encyclopedia Britannica, Inc., 2006.Answers.com 29 Apr. 2007. http://www.answers.com/topic/lee-iacocca
• Swinfin, Connie S. "Biography of Lido A. Iacocca." Business Biography. St. FrancisUniversity. 29 Apr. 2007.http://www.stfrancis.edu/ba/ghkickul/stuwebs/bbios/biograph/leeic.htm

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