Kaiser Management Decision Success

Paper Summary:

This paper presents an examination of Kaiser Permanente, one of the United States' first and largest health maintenance organizations. The paper explores a particular management decision of the company's that was successful and explains why it was successful. The paper describes how it was a solid management move that boosted the public image of the organization, while at the same time provided a valuable community service.

Table of Contents:
Introduction
What is Kaiser?
What Was It?
Why was it a Smart Management Move?
Conclusion

From the Paper:

"The second benefit to Kaiser through this management decision is the ripple effect it had. During the campaign, recruitment and outreach to sign children to the plan there was a lot of publicity in the schools, the streets and other areas of common societal interest. This meant that people who had not been exposed to Kaiser or had only heard negative things about the HMO were given the opportunity through assisting in the outreach efforts to become familiar with the program and its offerings to its patients. In the long run the program most likely created a new base of paying customers as well because those who helped with the outreach or were impressed with the efforts made by Kaiser checked the program out from a paying standpoint and Kaiser signed on more paying customers during that time as well."

Sample of Sources Used:

• ________________(1996) COMMUNITY HEALTH PLAN AFFILIATES WITH KAISER PERMANENTE TO CREATE NORTHEAST AREA'S PREMIER HEALTH PLAN PR Newswire
• ___________(1997) Kaiser Permanente Commits $100 Million to Provide Health Coverage to Uninsured Children in California From: PR Newswire
• _____________(2005) Kaiser Permanente Earns Top Ranking in California...Business Wire;
• ______(2004) Kaiser Permanente Health Care for Medicare, Medicaid...PR Newswire
• Orlov, Rick (1997) CLINTON CHEERS KAISER FOR OFFER TO INSURE KIDS.(News) Daily News (Los Angeles, CA)

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