JD2 E-Commerce Solutions

Term Paper # 99896

Business > Companies
Business > Management

An analysis of the team roles and responsibilities of JD2 E-Commerce Solutions.

873 words () | 2 sources | APA | 2007 United States

Paper Summary:

This paper discusses the executive management roles of consulting firm, JD2 E-Commerce Solutions, and the relevant tasks and responsibilities associated with those positions. It also looks at how Dave Anderson, as vice president for sales and marketing, possesses the unique skill-set required for both establishing a brand for JD2 E-Commerce Solutions, as well as positioning that consulting firm in the market. In particular, the paper shows how Dave's skills in marketing, public relations, creativity, mentorship and positive outlook are invaluable for JD2 E-Commerce Solutions' forward strategy.

Outline:
Abstract
Consulting Firm
Member Roles
Duties & Responsibilities

From the Paper:

"JD2's Vice President of Marketing and Sales is tasked with developing and executing the overall annual marketing and sales strategic plan. The Vice President of Marketing and Sales is responsible for ongoing sales and marketing development activity which includes managing strategic and tactical marketing solutions. Additionally, this position's roles involve establishing JD2's corporate brand and market positioning, developing marketing campaigns and collateral, conducting market research, and the management of tradeshow activity, media planning, public relations and website content. "

Sample of Sources Used:

Hansen, M. T., & Haas, M. R. (2001). Competing for Attention in Knowledge Markets: Electronic Document Dissemination in a Management Consulting Company. Administrative Science Quarterly, 46(1), 1.
Johri, H., Cooper, J. C., & Prokopenko, J. (1998). Managing Internal Consulting Organizations: A New Paradigm. SAM Advanced Management Journal, 63(4), 4+.