Introduction to Sustainability

Paper Summary:

This paper gives an introduction to sustainability. It defines some of the major terms relating to sustainability and discusses the benefits of going into sustainable practices. The paper relates, for example, that in many instances using sustainable practices can save money and allow the reuse of materials that in the past were discarded and sent to the landfills. It also discusses the certification process of becoming a qualified sustainable business and gives business profiles of certain companies that are 'going green'.

From the Paper:

"Just about any day of the week a person can pick up the daily newspaper or go online and find articles about companies that are showing signs - directly or in terms of strategic planning - of supporting sustainability within their own corporate framework or elsewhere in the world. For example, in April, 2008 Marriott Corporation announced that it has pledged $2 million in order to protect a rainforest in Brazil. This money will go to the 'Amazons sustainable Foundation,' which oversees the protection efforts of 1.4 million acres of the rainforest.
"The article appeared in GreenBiz.com and points out that hotel guests ad Marriott Hotels will soon have technologies in their rooms that will allow them to calculate and pay the cost of the greenhouse gas emissions that are associated with their hotel stay, the article explains. The money they elect to contribute - based on their carbon footprint during they stay - will go into the fund to support the rainforest sustainability efforts."

Sample of Sources Used:

• Brown / Flynn. (2007). Dictionary of Corporate Responsibility & Sustainability Terms. Retrieved April 10, 2008, from http://www.brownflynn.com.
• Clackamas County. (2007). Sustainability: Glossary of Sustainability Terms. Retrieved April 8, 2008 10, 2008, from http://www.co.clackamas.or.us/sustainability/glossary.htm.
• Cornell University. (2007). Business Roundtable: Promoting sustainability within corporations.Retrieved April 11, 2008, from http://www.johnson.cornell.edu.
• CSR Wire. (2008). The Rockefeller Foundation Awards Grant to B Lab. Retrieved April 11,2008, from http://www.csrwire.com.
• Engardio, Pete, Capell, Kerry, Carey, John, & Hall, Kenji. (2007). Beyond the Green Corporation. BusinessWeek. Retrieved April 11, 2008, from http://www.businessweek.com.

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