Paper Summary:

The paper asserts that if all major grocery chains began to allow Internet grocery shopping with local delivery, consumers and businesses would benefit significantly. The paper explains that the benefits for consumers would include the ability of disabled, elderly and busy people to browse through the grocery isles and make purchases from the items in stock at their local grocery store, and, for a small delivery fee, these items could then be delivered by the grocer, allowing for the lives of people to be easier to manage. The paper also explains how the grocer would benefit from the monetary gain of Internet shopping, which would increase because the grocer would be able to reach consumers that previously did not have the ability to shop.

From the Paper:

"Put yourself into the role of an e-customer. If you could have all your wishes, what new shopping capabilities would you like to see developed over the next five years? As an e-customer it would be beneficial to grocery shop online locally. With regard to grocery shopping online, there are only a few current grocery suppliers that allow Internet purchases. These companies often have a limited inventory to select from and buyers can only purchase items when they are within the local area. However, if all major grocery chains began to allow Internet grocery shopping with local delivery, consumers..."

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