Intel Inside Program 2007 Web 2.0

Paper Summary:

This paper discusses how Intel is embracing Web 2.0 as a marketing platform. It looks at the conflicts that Intel marketing has had in creating marketing applications, strategies and techniques relying on Web 2.0 as the foundation. The paper also looks at the lessons that can be learned from Intel's approach to completely re-vamping their Intel Inside Program.

Table of Contents:
Intel Enters the Web 2.0 World with Intel Inside 2007
Intel's Culture of Measurement Pervades Web 2.0 Marketing
Lessons Learned

From the Paper:

"Intel's approach to completely re-vamping their Intel Inside Program for a re-launch in 2007 has been successful in breaking down the silos that exist inside the company, and has successfully leveraged the Internet as the new operating platform. The use of SEM techniques, the re-vamping of entire websites, introduction of digital branding sites and guidelines, even the creation of an online center for assisting in developing and placing Google AdWords Ads have all contributed to a world-class e-marketing strategy. The synchronization of these many e-marketing programs with each reseller's sales performance is also showing that with the re-design of Intel Inside to capitalize on the many benefits of Web 2.0 technologies is delivering more qualified sales leads and opportunities faster than before as well."

Sample of Sources Used:

• Columbus (2007) - Building a Customer Listening System Using Web 2.0. CRMBuyer.com. June 11, 2007. Accessed August 8, 2007 from location: http://www.crmbuyer.com/story/57778.html
• Intel Branding Advantage (2007) - Comprehensive branding center online for creating branded messaging. Accessed from the Internet on August 8, 2007 from location: http://www.intel.com/cd/channel/reseller/asmona/eng/sales/programs/branding_advantage/94490.htm or www.intel.com/go/brandadvantage
• Intel Online Marketing Center (2007) - An online branding center specifically created by Intel to address Web 2.0-based marketing activity. Accessed from the Internet on August 8, 2007 from location:http://www.intel.com/cd/channel/reseller/asmo-na/eng/sales/index.htm?iid=HPasmonaeng_ln_sales
• Intel Solutions Summit (2007) - Press release announcing that "Intel Unveils Virtual Marketing Storefront And Google Advertising Program For Reseller Channel". Announced at the Intel Solutions Summit presentations in Paris, France. Accessed from the Internet on August 8, 2007 from location: http://www.intel.com/pressroom/archive/releases/20070425corp.htm
• Marketing Leadership Council (2006) - Leveraging Search Marketing. Marketing Executive Council Research team. May, 2006. Washington, DC.

More papers on Intel Inside Program 2007 Web 2.0:

• Analytical Essay # 141159 : "Implications of Web 2.0"
• Research Paper # 147415 : "Web 2.0 Technologies and Applications"
• Case Study # 119152 : "Content Management System: Application in Web 2.0"

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