An analysis of how Intel is relying on marketing applications, strategies and techniques that use Web 2.0 as the foundation.
Written in 2008; 2,140 words; 7 sources; APA; $ 66.95
Paper Summary:
This paper discusses how Intel is embracing Web 2.0 as a marketing platform. It looks at the conflicts that Intel marketing has had in creating marketing applications, strategies and techniques relying on Web 2.0 as the foundation. The paper also looks at the lessons that can be learned from Intel's approach to completely re-vamping their Intel Inside Program.
Table of Contents:
Intel Enters the Web 2.0 World with Intel Inside 2007
Intel's Culture of Measurement Pervades Web 2.0 Marketing
Lessons Learned
From the Paper:
"Intel's approach to completely re-vamping their Intel Inside Program for a re-launch in 2007 has been successful in breaking down the silos that exist inside the company, and has successfully leveraged the Internet as the new operating platform. The use of SEM techniques, the re-vamping of entire websites, introduction of digital branding sites and guidelines, even the creation of an online center for assisting in developing and placing Google AdWords Ads have all contributed to a world-class e-marketing strategy. The synchronization of these many e-marketing programs with each reseller's sales performance is also showing that with the re-design of Intel Inside to capitalize on the many benefits of Web 2.0 technologies is delivering more qualified sales leads and opportunities faster than before as well."
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