Increasing Sales Revenues

Paper Summary:

The paper uses the current organic food sector, particularly organically grown fruits and vegetables, to illustrate the strategies that can be implemented in order to increase sales revenues. The paper describes the organic food industry, its product and market features, the price elasticity of organic foods and the effects of consumers' behavior. The paper then analyzes the advantages and disadvantages of different strategies, namely, increasing the price, reducing the cost, enlarging the customer palette and diversifying the product palette.

Outline:
Overview
Companies' state
Product Features
Market Features
Price Elasticity
Consumers' Behavior
Proposed strategies to increase revenue sales

From the Paper:

"The organic food industry is a relatively new industry that is focused on producing high quality and healthy fruits, vegetables and even other sorts of foods, such as, but not limited to yogurts and other dairy products. The companies operating in the agricultural sector stated their mission to improve the quality of life by presenting customers with the highest quality products while at the same time registering profits and growth."

Sample of Sources Used:

• Koplin, H.T., 1963, The Profit Maximization Assumption, Oxford Economic Papers, Volume 15, Number 2
• Lipsey, R.G., Chrystal, K.A., 1989, Introduction to Positive Economics, 7Rev Edition, Weidenfeld & Nicolson, 830 pages
• Schneider, G., Knoedler, J., Sackrey, C., 2005, Introduction to Political Economy, 4th Edition, Dollars & Sense/ Economic Affairs Bureau Inc., 262 pages
• Roth, R., 2001, Organic or not Organic? Serendip, First Report Web, http://serendip.brynmawr.edu/biology/b103/f01/web1/roth.html#1, last accessed on October 31, 2007

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