Hotel Recommendation for Coca Cola Conference

Paper Summary:

This paper reviews the Westin Peachtree Plaza, Atlanta (WPPA) as a location for the 7th Annual Sales Conference for Coca Cola. It analyzes all the advantages of choosing this location. It then provides a competitive analysis that discusses the available options, cost, location, and service offered by WPPA in order to understand why it was the logical choice of venue.

Table of Contents:
Introduction
Background
Proposal: Recommendation of Westin Peachtree Plaza, Atlanta
Why Choose Atlanta, Georgia?
Strategic Advantages of Westin Peachtree Plaza Hotel: A Critical Review

From the Paper:

"WPPA has the best overall physical capacity for the conference. It has the largest available square footage, and was available on the date of the conference. Similarly, there are adequate accommodations for guests that will need to stay overnight, and or other individuals who prefer to stay at the hotel for the duration of the conference. The facilities are exquisite and offer a particular ambiance that is relevant to the overall Coca Cola image. The conference room at WPPA is also connected to the Hotel (in some cases, like the Sheraton, the executive suites were across the street); the hotel is close to the airport and the Coca Cola headquarter offices, so there are no access issues that are overwhelming or bothersome."

Sample of Sources Used:

• Hilton Hotel Atlanta Northeast. "Meeting Room Request and Event Resources". Available at http://www.hilton.com/en/hi/groups/index.jhtml;jsessionid=XFDCNWEX2BI3OCSGBIX222QKIYFCXUUC
• Sheraton Gateway Hotel (Atlanta, Georgia). "Conference Room Pricing and Scheduler". Available at https://www.starwoodmeeting.com/SMMWeb/mtngpropsearch.go
• The Independent Traveler. "Choosing a Hotel". Available at http://www.independenttraveler.com/resources/article.cfm?AID=35&category=7
• Westin Peachtree Plaza Hotel (Atlanta). "Conference Room Pricing and Scheduler". Available at https://www.starwoodmeeting.com/SMMWeb/home.go?propid=1023

More papers on Hotel Recommendation for Coca Cola Conference:

• Research Paper # 95048 : "The Coca-Cola Marketing Strategies"
• Case Study # 124306 : "Coca-Cola's Marketing Strategy"
• Term Paper # 139018 : "Price Rigidity and Coca Cola"

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