This paper examines the success of the Harrods online casino.
Written in 2007; 866 words; 4 sources; MLA; $ 30.95
Paper Summary:
The paper discusses Harrods' launching of its online casino, which fulfilled the company's long-term objective of integrating retailing and gambling operations. The paper looks at the games offered and shows how the selection of games is perfectly aligned with the key upscale markets that Harrods online casino is catering to. The paper points out that this online casino is unique in its ability to complete transactions and payouts within 24 hours in over 35 different currencies and in its integration of retailing, online shopping and the online casino.
Outline:
Executive Summary
Harrods' Casinos' History
Gaming Offered
What Makes Harrods' Casino Unique
From the Paper:
"Harrod's is one of the most recognized and respected retailers globally, having a global span of services that includes its world-famous Knightsbridge Store in London, which is named for the London Underground Knightsbridge Station it is located near. Today Harrod's Group is comprised of Harrod's Bank, Harrod's Estates, a real estate company that manages listings throughout metro London and throughout England. In 2000 Harrod's launched their online gambling initiative, Harrod's Casino, aimed at the upper-income clients Harrod's has throughout the Middle East and Asia. In addition Harrod's operates two aviation services, Harrods Aviation and Air Harrods."
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