Harrah Entertainment: The Gambling Industry

Paper Summary:

This paper analyzes Harrah's Entertainment Inc. and its growth in the gaming industry. The paper provides a strengths, weaknesses, opportunities, threats (SWOT) analysis for the company and then looks at financial considerations that are relevant for its establishments. Finally, the paper briefly discusses Harrah's activity ratios and growth ratios.

Table of Contents:
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Financial Ratios
Profitability Ratios
Liquidity Ratio
Leverage Ratios
Activity Ratio
Growth Ratios
Conclusion

From the Paper:

"Harrah's is a well managed company that is has moved to the extreme top of the gambling and gaming industry. It is has accomplished this through a series of strategic acquisitions including its purchase of Caesars as well as its move into the Asia-Pacific Rim. It is clear that Harrah's is intent on not only increasing profitability but in returning value to shareholders over the long-term and that is why this would be a strong investment target. Additionally, Harrah's sound management indicates that it would be a positive place to work with much room for growth and advancement given its diverse operations. Furthermore, because Harrah's values customer service and, in fact, relies on its customer service to ensure revenue continuity, it could be said that customer service is actually Harrah's primary line of business and that all its other activities are pursuant to its treatment of its guests."

Sample of Sources Used:

• Bloomfield, Robert J. "The "Incomplete Revelation Hypothesis" and Financial Reporting." Accounting Horizons 16.3 (2002): 233+.
• Dittman, Mary. "Harrah's Entertainment, Inc.--2005." Francis Marion University.
• Harney, J. "A sure thing. AIIM E-DOC" 174(2003): p.34.
• Harrah's Entertainment 2006 Annual Report. "Harrah's
• Entertainment (online). Jul. 3, 2007<http:// investor.harrahs.com/ 2006Annual/pdfs/ha04_10k.pdf>.

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