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Harley Davidson
Term Paper # 107067
Harley Davidson
This paper analyzes the successful customer relations management (CRM) at the Harley Davidson company.
939 words (approx. 3.8 pages) |
6 sources |
APA | 2008
Paper Summary:
The paper discusses how organizations have the challenge of balancing customer satisfaction and requests with the values and goals of the company. The paper explores the customer relations management (CRM)at the Harley Davidson company and shows how the company maintains high levels of customer satisfaction and employee commitment.From the Paper:
"Modern day organizations are faced with the challenge of balancing customer satisfaction and requests with the values and goals of the company. Harley Davidson is no different. With a brand name like Harley Davidson's, one can think of nothing else other than motorcycles and the passion that it evokes in most motorcycle enthusiasts. It also portrays an attitude of a free spirit and a rebel. The company has been in business for nearly 100 years; and, as long as there will be motorcycle riders, there will be interest in the new models that are constantly being developed by the company. (Harley_Davidson, 2007)"Sample of Sources Used:
- Drucker, P. F. (1997) The Future That Has Already Happened Harvard Business Review, 75, 22-24,
- Hamid, N. R. A. and Kassim, N. (2004) Internet Technology as a Tool in Customer Relationship Management Journal of American Academy of Business, 4, 103,
- Harley_Davidson, 2007, 'Homepage', Harley_Davidson, [Online] Available at: https://www.harley-davidson.com/wcm/Content/Pages/SEM/company.jsp?locale=en_US&camp_id=16&source_cd=SEM_Google_Company&GCID=S18577x001&KEYWORD=harley+davidson
- Keller, S. B. (2002) Internal relationship marketing: A key to enhanced supply chain relationships. International Journal of Physical Distribution & Logistics Management., 32, pg. 649, 20 pgs,
- Ross, David F. "E-Crm from a Supply Chain Managment Perspective." Information Systems Management 22.1 (2005): 37-44.
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APA Citation:
Harley Davidson (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Term-Paper-Harley-Davidson/107067
MLA Citation:
"Harley Davidson" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Term-Paper-Harley-Davidson/107067>
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