Greenpeace and Their Weapons of Mass Media

Paper Summary:

This paper looks at how the Greenpeace movement has developed from its Canadian roots to its current international status, by effectively demonstrating their activities to the public via intense media coverage of their anti-nuclear, anti-sealing, and Antarctica campaigns. The author describes the formation of the Greenpeace mission by its founding members,and details how they were able to challenge governmental power and achieve enormous leverage by using the media to gain public support across the globe. The paper concludes that Greenpeace International's most powerful and influential role is educating the public, thereby raising each individual's personal responsibility in contributing to our planet's future.

From the Paper:

"The preliminary formation phases of the Greenpeace organization was a product of the changes the country faced in public awareness of the environment and the revolution of human consciousness world wide after the Vietnam War. In December of 1941 the United States of America entered into World War II. Many people throughout the country were affected by the atomic bomb and the magnitude of the use of such nuclear weapons began to raise public awareness throughout the country. At this particular time campaigns concerned with the Vietnam War were heavily covered by the media since the issues were of great interest to the public. The energy and the ideas that originally formed Greenpeace reflected the post war reformation of human consciousness that sought to promote nuclear disarmament and world peace."

Sample of Sources Used:

• Bohlen Jim. Making Waves the Origins and Future of Greenpeace, 2001.
• Dale Stephen. McLuhan's Children: the Greenpeace Message and the Media, 1996.
• Hunter, Robert. The Greenpeace to Amchitka: an Environmental Odyssey, 2004.
• Hunter, Robert. Warriors of the Rainbow: A Chronicle of the Greenpeace Movement, 1979.
• McTaggart F. David. Shadow Warrior: the Autobiography of Greenpeace Founder David McTaggart, 2002.

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• Analytical Essay # 138589 : "The Distortion of Mass Media Information"

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