Written in 2008; 1,472 words; 9 sources; APA; $ 48.95
Paper Summary:
This paper discusses Google, which recently celebrated its tenth anniversary and is probably one of the most well-known, if not successful, stories of the dot-com era. In particular, it looks at Google's search engine, discusses it's rise to prominence, it's current competitive state, and how it implements it's business objectives. The paper also provides a SWOT analysis of the company with a detailed look at some of Google's competitors such as Yahoo and MSN.
Outline:
Google's Background
SWOT Analysis
Business Model, Value Proposition, and Internet Revenue Streams
From the Paper:
"According to Google's website, ""The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." Given the state of search technology today, that's a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world's leading search technology company, Google's goal is to provide a much higher level of service to all those who seek information, whether they're at a desk in Boston, driving through Bonn, or strolling in Bangkok." In fact, you actually can access Google Maps while driving through Bonn, or in my case, Orlando, if you are driving a 2009 BMW that is equipped with it. Google has managed to penetrate the information market and even define its boundaries and capabilities in many circumstances. "
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