Google

Term Paper # 111119

Business > Companies
Computer and Technology > Internet

Google

An analysis of Google's Internet strategy.

1,472 words () | 9 sources | APA | 2008 United States

Paper Summary:

This paper discusses Google, which recently celebrated its tenth anniversary and is probably one of the most well-known, if not successful, stories of the dot-com era. In particular, it looks at Google's search engine, discusses it's rise to prominence, it's current competitive state, and how it implements it's business objectives. The paper also provides a SWOT analysis of the company with a detailed look at some of Google's competitors such as Yahoo and MSN.

Outline:
Google's Background
SWOT Analysis
Business Model, Value Proposition, and Internet Revenue Streams

From the Paper:

"According to Google's website, ""The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." Given the state of search technology today, that's a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world's leading search technology company, Google's goal is to provide a much higher level of service to all those who seek information, whether they're at a desk in Boston, driving through Bonn, or strolling in Bangkok." In fact, you actually can access Google Maps while driving through Bonn, or in my case, Orlando, if you are driving a 2009 BMW that is equipped with it. Google has managed to penetrate the information market and even define its boundaries and capabilities in many circumstances. "

Sample of Sources Used:

Battelle, John. The Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio, 2005.
Google. "Corporate Information." http://www.google.com/intl/en/corporate/tenthings.html.
------. "Corporate Information- Company Overview." http://www.google.com/intl/en/corporate/index.html.
------. "Corporate Information- Technology Overview." http://www.google.com/intl/en/corporate/tech.html.
------. "Google Press Center-Product Descriptions." http://www.google.com/press/descriptions.html#websearch.