Google: The Epitome of the Perfect Business

Paper Summary:

The paper states that the search engine Google is the epitome of the perfect business in that it delivers significant value at no cost, yet attains profitable sales from advertising revenues. The paper evaluates that which makes Google the epitome of the perfect business. The paper further comments that many scholars contend that Google's primarily advertising-based business model, which is highly profitable, can over time position itself to be immune from commoditization and price competition. This is attained by ensuring that there is a consistent stream of new services introduced globally. The paper notes that research illustrates that the fundamental technologies that Google is based on, serve as a strong foundation to services to compliment AdWords and AdSense, Google's two dominant advertising-related businesses today.

Outline:
The Businesses of Google
Google's Future
Summary

From the Paper:

"Google does not charge to use its search engine, yet this is the area that the company invests the majority of its research and development dollars. Search is the foundation for all other services in the company, and also is used as competitive benchmark versus other search engines. Google competes using the measure of how many billions of pages are indexed versus its competitors to further distance itself from Microsoft and Yahoo. "

Sample of Sources Used:

• Michael Castelluccio. "Google -an index for the world. " Strategic Finance 84.11 (2003): 51. ABI/INFORM Global. ProQuest. 15 Nov. 2007 www.proquest.com
• Craig Henry. "Periscopic media tour. " Strategy & Leadership 34.5 (2006): 58-66. ABI/INFORM Global. 15 Nov. 07 www.proquest.com
• John G Falcioni. "Innovation (and Google)." Mechanical Engineering 128.12 (2006): 4. ABI/INFORM Global. ProQuest15 Nov. 2007 http://www.proquest.com
• Google Labs, Research papers on Natural Language Processing. Indicates focus of Latent Semantic Indexing. Accessed from the Internet on November 15, 2007 from location: http://labs.google.com/papers.html#category9
• Ben Murray. "BRANDS MUST LISTEN TO WEB CHATTER. " Strategic Communication Management 11.5 (2007): 9. ABI/INFORM Global. ProQuest. 15 Nov. 2007 http://www.proquest.com

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