A review of the success of the search engine Google.
Written in 2008; 1,343 words; 11 sources; APA; $ 45.95
Paper Summary:
The paper states that the search engine Google is the epitome of the perfect business in that it delivers significant value at no cost, yet attains profitable sales from advertising revenues. The paper evaluates that which makes Google the epitome of the perfect business. The paper further comments that many scholars contend that Google's primarily advertising-based business model, which is highly profitable, can over time position itself to be immune from commoditization and price competition. This is attained by ensuring that there is a consistent stream of new services introduced globally. The paper notes that research illustrates that the fundamental technologies that Google is based on, serve as a strong foundation to services to compliment AdWords and AdSense, Google's two dominant advertising-related businesses today.
Outline:
The Businesses of Google
Google's Future
Summary
From the Paper:
"Google does not charge to use its search engine, yet this is the area that the company invests the majority of its research and development dollars. Search is the foundation for all other services in the company, and also is used as competitive benchmark versus other search engines. Google competes using the measure of how many billions of pages are indexed versus its competitors to further distance itself from Microsoft and Yahoo. "
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