Google's External/Internal Factors

Paper Summary:

The paper relates that Google has applied planning, organizing, leading, and controlling in order to determine when and where to expand offices, to acquire other pertinent companies in order to expand their services, and to build a robust technological infrastructure in order to visualize growth. The paper discusses Google's constant pursuit of innovation, strategy of diversity and questionable ethical values. The paper also discusses how delegation is a tool a good manager can use to accomplish a company's goals.

From the Paper:

"Google, which was created in a dorm room at Stanford University by Larry Page and Sergey Brin, is considered the most recognizable and largest search engine in the world. What started as a company of three in 1998 out of a garage in Menlo Park, CA is now a worldwide company of over 20,000 employees. Internal and external factors can have a direct impact on planning, organizing, leading, and controlling a business like Google. Management needs to be aware of what these factors are when establishing a corporate mission, vision, and the goals that help maintain Google's status as a leader."

Sample of Sources Used:

• Bateman, T. & Snell, S. (2009). Management: Leading & Collaborating in a Competitive World.(8th ed.). Columbus, OH: McGraw-Hill.
• arr-Ruffino, N. (2005). Making Diversity Work (new ed.). Upper Saddle River, NJ: Prentice Hall.
• Datamonitor: Google Inc. (December, 2008). Google Inc. SWOT Analysis. Retrieved August 13, 2009, from EBSCO host database.
• Foreign Direct Investment (April, 2009). Corporate Strategy: Project profile - Localised innovation (Company overview). Retrieved August 12, 2009, from Gale Power Search.
• Google Corporate Information (2009). Company Overview. Retrieved August 12, 2009, from http://www.google.com/corporate.html

More papers on Google's External/Internal Factors:

• Descriptive Essay # 102315 : "Google, the Company"
• Business Plan # 104216 : "Google - A Strategic Plan"
• Case Study # 109711 : "Strategic Analysis of Google"

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