Geico Marketing

Term Paper # 99520

Advertising
Business > Companies
Business > Marketing

Geico Marketing

This paper analyzes the Geico insurance company's successful marketing strategies.

1,126 words () | 4 sources | APA | 2007 United States

Paper Summary:

The paper relates that in 2005 Geico won the Webby award for its Internet website design and marketing. The paper reveals that that Geico has been one of the most successful companies at marketing its insurance in print media and online. The paper discusses Geico's use of the gecko icon and the caveman. The paper notes the differences in their print and online advertisements.

From the Paper:

"In 2005 Geico won the Webby award for its Internet website design and marketing. The award was given by the International Academy of Digital Arts and the marketing "increased the site's visits by 31%" ("Geico", para. 1-3). The Internet advertising that was used by Geico in 2005 featured the company's "spokesman", the gecko. Once on the site, visitors can play interactive games with the gecko. However, the gecko has not been the only successful icon of the company's marketing strategy."

Sample of Sources Used:

Geico's caveman returns. (2006). Brandweek. Retrieved September 20, 2006, from http://www.brandweek.com/bw/news/financial/article_display.jsp?vnu_content_id=1003121689
Geico.com wins 2005 webby award. (2006). CDG Solutions. Retrieved September 20, 2006, from http://www.cdgsolutions.com/wmspage.cfm?parm1=464
Google and overture can be sued for selling trademark linked advertisements: A U.S. judge has ruled. (2004). ZD Net UK. Retrieved September 20, 2006, from http://news.zdnet.co.uk/business/legal/0,39020651,39165422,00.htm
Rosenfield, J. (1999). Geico: The dangers of wit and the reinvention of the long copy. Rosenfield and Associates. Retrieved September 20, 2006, from http://www.jrosenfield.com/articles/Geico-1.htm