Gap and Globalization

Paper Summary:

The paper explains that Gap's success lies in the fact that they believe business profitability and environmental responsibility are not mutually exclusive. The paper discusses the concept of globalization and its four major components. The paper points out that merely wearing American clothes does not mean that other peoples have adopted the American culture and so Gap remains a US, and not a universal, organization.

Outline:
Introduction
Implications and Effects: Globalization
Organizational Analysis

From the Paper:

"Globalization has been defined as "the key idea of one single world or human society, in which all regional, national and local elements are tied together in one interdependent whole." [1] For better or worse, global culture and global business practices are coalescing around a common set of icons, principles and values. But is this really true that the world is moving towards a global culture or is it just adopting the global cultural forms. This is the phenomenon called globalization. If a business is to be successful in the global community it must focus on the diversity of its workers, the adaptability of its corporate culture and the protection of the environmental effect."

Sample of Sources Used:

• R. Holten, Globalization and the Nation-State, McMillan Press, London, 1998, p.2.
• http://www.accutips.com/docs/market_focus/moving_beyond.shtml
• http://www.openhere.com/shop1/clothing/labels/gap/

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