Functions of Public Relations

Paper Summary:

This paper provides information about public relations. It details functions relating to the organizational and societal impact of public relations. It also includes details associated with an organizational public relations issue that has both organizational and societal implications. The paper furthermore presents recommendations that address organizational and societal audiences. It provides examples from the company, Performance Food Group.

Table of Contents:
Abstract
Functions of Public Relations
Organizational and Societal Functions
Organizational Example
PR Recommendations
Conclusion

From the Paper:

"The fundamentals of public relations involves developing relationships and requires experience, and well-developed interpersonal communication skills. "Public relations help an organization and its publics adapt mutually to each other" (Seitel, 2004, p.40). The word "publics" refers to organizations, people or entities that have a direct or indirect relationship with the agency, or organization conducting the public relations activities. Companies and organizations must communicate with numerous types of publics including internal and external publics. Internal publics consist of employed associates and board members."

Sample of Sources Used:

• Kotler, P., & Keller, K.L. (2006). Marketing management (12th ed). New York: Prentice-Hall Publishers.
• Moore, C. (2005). Performance Food Group: About us. Retrieved January 16, 2007 from http://www.pfgc.com/about+us/locations/default1.asp.
• Seitel, F.P. (2004). The practice of public relations (9th ed). New York: Prentice-Hall Publishers.
• Waller, P., & Kowalcyk, B. (2007). Searching for the source: One family's story. Journal of environmental health. Vol. 69, 54-55. Sourced from the EBSCOHOST database January 19, 2007.

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