Functions of Public Relations

Paper Summary:

This paper reviews four different public relations functions, two which illustrate the organizational aspect of PR and two that show the societal aspect. According to the paper, PR is a critical part of any communications and marketing mix, and is often used to inform and persuade.

Outline:
Introduction
Organizational Functions of PR
Societal functions of Public Relations
Comparing Organizational and Societal Public Relations

From the Paper:

"Investor relations senior managers work closely with the CEO, CFO, and COO to clarify and present financial performance figures to both the Securities and Exchange Commission and financial analysts, many of which work for Wall Street brokerage companies who advise institutional investors what companies to invest in. The bottom line is that investor relations is the most critical link any company has to its present and future opportunities for investment by both Wall Street brokerage companies and the institutional investors they represent, according to Spoon (2003).
Marketing Communications is a second function that illustrates PR's organizational role. For any company regardless of size, this is a key strategy to staying connected with their many types of stakeholders. "

Sample of Sources Used:

• Columbus (2005). Getting Results from your Analyst Relations Strategies. iUniverse Publishing. 2005. Pages 20 - 35.
• Columbus (2006). Product Management Best Practices at Toshiba America. LWC Research Press. 2006. Pages 12 - 15.
• Sarbanes-Oxley Act (2002). U.S. Senators Sarbanes and Oxley. Passed in 2002 by both U.S. House of Representatives and U.S. Senate. Text viewed on the Internet on April 24, 2006: http://www.aicpa.org/info/sarbanes_oxley_summary.htm
• Sinclair (1905). The Jungle. Bantam Classics. 1981. Originally published in 1905 as a serialized novel.
• Spoon (2003). Investor Relations and Marketing in an era of compliance. 1rst Street Press. Pages 30 - 45. 2003.

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