FramesDirect.com

Paper Summary:

This paper discusses the competitive profile of FramesDirect.com. FramesDirect.com is a competitor in the optical product and service industry offering a full line of eyeglass frames, sunglass frames, Rx contact lens fulfilment, and other services. It looks at how the company is competitive and operates solely on a web-based business model.

Outline:
Abstract
Company Overview
Partnerships
E-Commerce Security
Marketing Effort
New Technologies
Business Model Recommendations
Conclusions
Recommendations

From the Paper:

"FramesDirect.com is an optical supply company operating exclusively over the internet. Framesdirect.com utilizes the World Wide Web (WWW) as its marketing, sales, and supply channels. Framesdirect.com sells prescription and non-prescription eyewear in the form of glasses, contacts, designer frames and associated products (About, 2006). The company was founded by Dr. Hodgson and Dr. Cooper in 1996 and the founders were instrumental in instituting the company's high levels of customer service and its attention to quality via a 6-step inspection program that every pair of frames undergoes before leaving its facilities (About, 2006). "

Sample of Sources Used:

• About. (2006). FramesDirect.com (online). Retrieved November 10, 2006 from: http://www.framesdirect.com
• Consumer Reports: Eyeglasses. (2006). ConsumerReports.org (online).Retrieved November 10, 2006 from: http://www.consumerreports.org
• Cooper, M. J., Upton, N., & Seaman, S. (2005). Customer relationship management: a comparative analysis of family and non family business practices. Journal of Small Business Management, 43/3, 242+.
• McAdams, J.(2006). Fine-Tuning a Sales Strategy. Computerworld, 40/38(2006): 47.
• Mendes, G. H. (1996, March). Next-Generation IP Takes Shape. Business Communications Review, 26, 49+.

More papers on FramesDirect.com:

• Analytical Essay # 130625 : "FramesDirect.com and the Optical Product"

APA Citation:

MLA Citation: