An overview of the optical supply company FramesDirect.com.
Written in 2007; 1,802 words; 8 sources; APA; $ 57.95
Paper Summary:
This paper discusses the competitive profile of FramesDirect.com. FramesDirect.com is a competitor in the optical product and service industry offering a full line of eyeglass frames, sunglass frames, Rx contact lens fulfilment, and other services. It looks at how the company is competitive and operates solely on a web-based business model.
Outline:
Abstract
Company Overview
Partnerships
E-Commerce Security
Marketing Effort
New Technologies
Business Model Recommendations
Conclusions
Recommendations
From the Paper:
"FramesDirect.com is an optical supply company operating exclusively over the internet. Framesdirect.com utilizes the World Wide Web (WWW) as its marketing, sales, and supply channels. Framesdirect.com sells prescription and non-prescription eyewear in the form of glasses, contacts, designer frames and associated products (About, 2006). The company was founded by Dr. Hodgson and Dr. Cooper in 1996 and the founders were instrumental in instituting the company's high levels of customer service and its attention to quality via a 6-step inspection program that every pair of frames undergoes before leaving its facilities (About, 2006). "
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