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Family Decision Making
Term Paper # 110796
Family Decision Making
A review of the factors that influence consumers purchasing habits.
1,036 words (approx. 4.1 pages) |
6 sources |
APA | 2008
Paper Summary:
The paper discusses how purchasing decisions are influenced by family requirements and discusses the demographics and the advertising and promotional activities that the manufacturers have to consider in making their product attractive to the consumer.Outline:
Family Types
Single-Parent Family
Adoptive Family
Marketing Strategy
From the Paper:
"Marketers must always develop and implement their strategies in accordance with the purchasing behavior of consumers. The basic decision making process of consumers' follows five steps: becoming aware of a problem or an opportunity; searching for information; evaluating alternatives; deciding on what to buy and then purchasing it and finally, reassessing the purchase. Keeping this in mind, as well as the characteristics of the presented family types, markets must clearly identify the major decider within the family and then place their products as showing the benefits of the product for the decider in the family."Sample of Sources Used:
- Mann, A., Consumer Behavior - Family Purchasing Decisions Making Process, Ezine Articles, Retrieved from http://ezinearticles.com/?Consumer-Behavior-Family-Purchasing-Decisions-Making-Process&id=307532 on February 8, 2008
- Business Standard, 2004, Marketing with Precision, Rediff, Retrieved from http://imdownloads.rediff.com/money/2004/oct/28guest2.htm on February 8, 2008
- Chamberlain, B., Types of Families, Retrieved from http://www.hhs.wash.k12.ut.us/department/health/masters/ch5l1/type.htm on February 8, 2008
- Perner, L., PhD., Consumer Behavior: The Psychology of Marketing, Consumer Psychologist, Retrieved from http://www.consumerpsychologist.com/ on February 8, 2008
- 2004, Consumer Behavior - Cultural Influences of Consumer Behavior, Family Influences on Consumer Behavior, South Western Learning, Retrieved from http://www.swlearning.com/web_resources/consumer.htm#Children on February 8, 2008
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Cite this paper
APA Citation:
Family Decision Making (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Term-Paper-Family-Decision-Making/110796
MLA Citation:
"Family Decision Making" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Term-Paper-Family-Decision-Making/110796>
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