A review of the factors that influence consumers purchasing habits.
Written in 2008; 1,036 words; 6 sources; APA; $ 36.95
Paper Summary:
The paper discusses how purchasing decisions are influenced by family requirements and discusses the demographics and the advertising and promotional activities that the manufacturers have to consider in making their product attractive to the consumer.
Outline:
Family Types
Single-Parent Family
Adoptive Family
Marketing Strategy
From the Paper:
"Marketers must always develop and implement their strategies in accordance with the purchasing behavior of consumers. The basic decision making process of consumers' follows five steps: becoming aware of a problem or an opportunity; searching for information; evaluating alternatives; deciding on what to buy and then purchasing it and finally, reassessing the purchase. Keeping this in mind, as well as the characteristics of the presented family types, markets must clearly identify the major decider within the family and then place their products as showing the benefits of the product for the decider in the family."
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