Presents a strategy for a frozen food manufacturer to change FDA regulations relating to pre-cooked frozen foods.
Written in 2008; 957 words; 3 sources; MLA; $ 33.95
Paper Summary:
This paper discusses the strategies that should be taken by a frozen food manufacturer to prevent the passing of an FDA ruling regarding labeling of pre-cooked frozen food products. The writer suggests that in the event of failing to achieve the primary objective, steps should be taken to lobby Congress to amend the regulations. He then goes on to present a detailed plan of action that would, in his opinion, facilitate the attainment of the company's objectives.
From the Paper:
"National Pizza should then embark on an advertising campaign that promotes their products as part of a health diet that includes all foods in moderation. This will help people that are on the fence about buying the product after labeling, should this happen, make the decision to buy the products offered by national pizza anyway. There are many high fat products that are not labeled, but incorporated into healthy diets. Examples of these include avocados, nuts and nut butters. The key to National Pizza's success will be our ability to convince consumers and the government that labeling of products with high fat is no more effective for helping people control their weight and eating habits than is labeling fruits and vegetables. People are just as likely to become overweight by eating foods that are labeled "low fat" or "sugar free". In fact, many people recognize their own tendency to eat more if a fob is labeled low fat. Rather than have people eat too little because a food may be labeled "high fat" despite any health benefits it may have, the FDA should spend its time educating consumers. Congress should promote bills that will encourage customers to become better educated about the foods they eat. They will make more money convincing people to buy organic products and fast food in moderation than they will simply labeling foods "high-fat" because such labels are not a true deterrent. People will always buy what is convenient for them."
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