Experiences in an Internship

Paper Summary:

This paper defines and discusses the goals of an internship in the higher educational process. The paper then focuses on the experiences of the writer in an internship that he completed in South Korea at a company called LG Household & Healthcare as an assistant to a brand manager. The paper describes the writer's role at the company and how the experience complemented his education.

Table of Contents:
What is an Internship?
Internship Title
Marketing Relation
Internship Philosophy
Defining Moments

From the Paper:

"As an intern I made contacts that I would never have had before and learned a little bit more about multi-national business, an area of great interest to me. If I seek employment in an international firm, domestic or otherwise after graduation I will look upon this experience as the core reason for doing so and as a basis for understanding how multinational marketing works. Multinational, i.e. global work environments are the future of marketing and business and internships are one of the only ways that many people will ever experience what that means without making costly professional decisions regarding long term international employment. The internship becomes then an integral step in marketing professionals seeking and learning about what it means to be a marketing professional in a global business world. All marketing majors should do at least one internship as students and where resources allow it should be stressed that a global internship would be preferable and at the very least a multinational company internship that operates domestically."

Sample of Sources Used:

• LG Health & Beauty Website, 2008, April 21, 2008 <http://www.lgcare.com/english/>.

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• Case Study # 109527 : "Internship Management"

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