EuroDisney Paris

Paper Summary:

This paper takes a look the Disney Corporation's failure at EuroDisney, Paris. According to the paper, the Disney Corporation was warned that the EuroDisney concept is not compatible with the French view of the world. The paper discusses how the Disney Corporation failed to listen to various warnings regarding this venture and how it is now realising that many of these warnings were, in fact, accurate.

Outline:
Introduction
Problem Analysis
Conclusion

From the Paper:

"The fact that Disney encountered protests in Europe does not mean that only Europeans object to Disney presentations, for the company has encountered much the same criticism at home and has had its business affected by it. Disney wants to stand for positive values wherever the name appears, but some feel otherwise about the company. In the United States, the Southern Baptists have fought against the company for some of its media presentations and business decisions, such as providing benefits to homosexual employees. There is one association called AFA (American Family Association) that is trying to convince people that Disney cannot be trusted by families. The diversification of the company has added fuel, such as the acquisition of the ABC Television Network in 1996, creating criticism of Disney for everything that appears on the network. A related complaint is that "Disney is living off the reputation of the past" while not living up to the same values the company had in the past" (Svensson). Disney is not the only American company facing protests for real and imagined ills. McDonald's has also been a target, including protests and the dissemination of critical pamphlets in England."

Sample of Sources Used:

• Gumbel, Peter and Richard Turner. "Mouse Trap." Wall Street Journal (10 March 1994), A1-A12.
• Helgadottir, Birna. "Mauschwitz: Not the Place for Free thinkers." The European (28 Aug 1997), 10.
• Newton, Richard. "EuroDisney Plans Pounds 640m New Town." The Sunday Telegraph (24 Aug 1997).
• Svensson, Therese. "Boycotting Disney." Disney (1999), http://human2.ihu.hk r.se/office/mdv/akk/projects/1999/disney/.
• Tornstrom, Ellinor. "Disneyland." Disney (1999), http://human2.ihu.hk r.se/office/mdv/akk/projects/1999/disney/.

More papers on EuroDisney Paris:

• Case Study # 10748 : "EuroDisney"
• Essay # 26044 : "Walt Disney's Theme Parks"
• Case Study # 107024 : "Decision-Making at Disney"

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