Environmental Factors in Marketing

Paper Summary:

This paper provides an overview of the J.R. Simplot Company. The writer explains that Simplot conducts business on a global and domestic scale and engages in strategic marketing initiatives for both markets. The writer notes that environmental factors affect global and domestic marketing decisions. The high-level domestic and global environmental factors that affect marketing decisions are detailed, along with how technology affects marketing decisions. The paper also provides an analysis of the importance of social responsibility and ethics in relation to Simplot's organizational marketing.

Outline:
Abstract
Organizational Overview
Environmental Factors
Technological Impact
Social Responsibility and Ethics
Conclusion

From the Paper:

"The J.R. Simplot Company is a privately held organization based in Boise, Idaho. Simplot services food and agribusiness customers domestically and globally. Simplot employs more than 10,000 people and is one of the largest beef-cattle producers in the U.S. as well as a top agricultural fertilizer producer. Recognized globally as a leader in frozen potato production, the scope of this paper focuses on Simplot's global and domestic potato production business. Simplot distributes frozen potatoes to foodservice distributors across the U.S. to Australia, Canada, Mexico, Europe, Korea, Guatemala and China."

Sample of Sources Used:

• Colander, C.D. (2004). Economics: International Trade Policy. Chapter 21, p.1-39. The McGraw-Hill Companies, 5e.
• Dey, K. (2006). Growers join forces to boost spud prices; Co-op manages supplies to keep from flooding the market with cheap potatoes. Knight Ridder Tribune Business News. Retrieved December 19, 2006 from the ProQuest database.
• Kotler, P., Keller, K.L. (2006). Marketing Management p.3-101. Prentice-Hall Publishers 12 ed.
• Simplot, J.R. (2006). The J.R. Simplot Company. Retrieved December 18, 2006, Web site:http://www.simplot.com

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