Elements of Marketing Mix

Term Paper # 96113

Business > Companies
Business > Management
Business > Marketing

An examination of the key components of a solid marketing strategy and the marketing mix (product, place, price and promotion).

1,723 words () | 3 sources | MLA | 2007 United States

Paper Summary:

This paper discusses the key components of a solid marketing strategy included in a comprehensive analysis of the marketing mix (product, place, price and promotion). The paper addresses each element of the marketing mix and describes the impact of the development of an organization's marketing strategy and tactics. Furthermore, the paper describes how each of the four elements of the marketing mix affects the development of the marketing strategy and tactics of the Performance Food Group company.

Table of Contents:
Abstract
Elements of Marketing Mix
Performance Food Group
Product
Place
Price
Promotion
Conclusion

From the Paper:

"PFG understands that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006 p.16). PFG focuses on each element of the marketing mix as depicted in Figure 1 and incorporates the vital marketing mix components in the organizational strategic planning of the company at the corporate and local levels of the organization."

Sample of Sources Used:

Kotler, P., Keller, K.L. (2006). Marketing Management p.3-101. Prentice-Hall Publishers 12 ed.
Perreault, W.D., McCarthy, E.J. (2005). Basic Marketing: A Global Managerial Approach p. 2-248. The McGraw-Hill Compnaies15ed.
Moore C. (2006). Performance Food Group Annual Report retrieved from the Performance Food Group website located at http://www.pfgc.com/about+us/our business/default1.asp