An analysis as to the viability of a fast food outlet on Warwick Rhode Island.
Written in 2008; 780 words; 6 sources; MLA; $ 27.95
Paper Summary:
This paper discusses the fast food industry in the USA in general and presents a market analysis of El Pollo Loco - an outlet specializing in flame grilled chicken -on Warwick Rhode Island. It present various strategies as to how to expand the business, concluding that El Pollo Loco can continue to expand into the New England area while reducing costs.
Outline:
Industry Overview
Target Market
Table 1: Warwick Population
Table 2: Warwick Economic Characteristics
Location
Competitive Strategy
From the Paper:
"Finally, trends in the fast food industry and certainly in the US population as a whole reveal an ideal market opportunity for a fast food competitor with El Pollo Loco's format. El Pollo Loco specializes in a flame grilled chicken format with an assortment of healthy and fresh side dishes such as salads and soups ("Overview"). This makes its particular health conscious format ideal in the current market. The fast food industry has received substantial criticism over the past several years regarding its unhealthy characteristics and links to childhood obesity (Case pars.1-7). El Pollo Loco's menu choices and core ingredient are healthy and low fat in character giving the company a distinct marketing advantage to expand into the New England area and particularly into the city of Warwick."
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