Economic Indicators

Paper Summary:

This paper examines how an economic indicator is any economic statistic or factor, which indicates how well the economy is doing and is going to do in the future. It provides an overview of economic indicators in general. It focuses on how the advertising industry as a whole depends on how clients view a particular company and how it makes sure to pick the very best product to market.

From the Paper:

"Many political and regulatory laws have been set in place to serve as guidelines on ho advertisers are to be allowed to operate (Durkin and Norewill 2003). The government enforces types of laws, which either limit or remove the types of advertising or products, which can be seen in marketing channels. The government can also regulate advertisements itself. The Federal Trade Commission, for example, has outlawed false or misleading advertising. Tax regulations are also a key component of advertisers' revenues and the American Association of Advertising Agencies has been countering the efforts of several States, which are attempting to tax advertising expenditures. "

Sample of Sources Used:

• Denniss, R. (2000). The General Progress Indicators 2000. http://www.tai.org.au/Newsletter_Files/Newsletters/FinalNL25.pdf#search=%22advertising
• Durkin, S. and Norewill, A. (2003). Omnicum Poised to Stay on Top. Omnicom Group: Krause Fund Research. http://biz.uiowa.edu/krause/OMC_sp05.pdf#search='advertising%20GDP%20unemployment
• Moffatt, M. (2006). What Are Economic Indicators? About.com. http://economics.about.com/cs/businesscycles/a/economic_ind.htm
• Some Important Economic Indicators. http://economics.about.com/cs/businesscycles/a/economic_ind.htm

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