This paper discusses e-commerce from the standpoint of the design and management of the site by using specific examples.
Written in 2005; 1,115 words; 5 sources; APA; $ 38.95
Paper Summary:
This paper explains that the e-commerce site may be designed and managed by any provider, but the payments have to be organized through a third party payment providers such as PayPal. The author points out that an expert advisor on Internet e-commerce can prepare a suitable site in less than two weeks if they use a well-defined repeatable process. The paper concludes that E-Commerce is a useful and essential extension of any retailer's marketing plan.
Table of Contents
Introduction
Thesis Statement
Analysis
Conclusion
From the Paper:
"One of the big retailers who had started service was the famous Lord John's Footwear of New York. The site was created and being hosted by the ecommerce advisor and was marketed online. Lord John's has become one of the major retailers of shoes online and is situated in the heart of Manhattan, one block east of Grand Central Station. The site is known online as www.LordJohnsFootwear.com. The advantage of the retailer is their offer of a wide range of quality footwear for men and women. The search engines have been optimized and effective strategies adopted to make sure that Lord John's comes out as number 1 when the new MSN search takes place and three of their brands are in the top beating out other manufacturers and competitors."
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