Dunkin' Donuts

Paper Summary:

The paper evaluates several strengths, weaknesses, opportunities and
threats facing the Dunkin' Donuts company.

Outline:
Strengths
Weaknesses
Opportunities
Threats

From the Paper:

"Strength: Dunkin' Donuts is a recognizable and trusted brand (Entrepreneur.com, 2007; Symonds, 2004). With more than fifty years in the business, customers know Dunkin' Donuts. This makes them more likely to try new offerings and return to franchises. It also makes advertising that uses the company name and logo more recognizable, particularly in mailings and in the newspaper. Finally, Dunkin's Donuts is also recognized by business owners as a good franchise to buy and run, making it further poised for growth with entrepreneurs and in areas where there is little current competition (Entrepreneur.com, 2007)."

Sample of Sources Used:

• American Institute of Baking. (2007). Doughnut statistics and trends. Retrieved November 30, 2007, from https://www.aibonline.org/resources/statistics/doughnut.html
• Crown, J. (2007). A wake-up call for coffee. Business Week, 4055, p. 1/5.
• Entepreneur.com. (2007). Franchise zone: Dunkin' Donuts. Retrieved November 30, 2007, from http://www.entrepreneur.com/franchises/dunkindonuts/282304-0.html
• Ordonez, J. (2007). Taking the junk out of junk food. Newsweek, 150(15), p. 1.
• Symonds, W.C. (2004 Dec. 20). A java jolt for Dunin' Donuts. Business Week [online]. Retrieved November 30, 2007, from http://www.businessweek.com/print/magazine/content/04_51/b3913090.htm?chan=gl

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