Disney Around the World

Paper Summary:

The paper examines the Disney Corporation's impact on the international environment. The paper describes how American popular culture is spreading around the globe and it is the Walt Disney Corporation that has helped create the Americanization of the planet. The paper discusses the consequences of this globalization process; it means a homogenization of cultures and it can actually lead to terrible poverty in many countries. The paper discusses how Disney produces many products overseas and often they do this to save money and pay below poverty line wages. The paper concludes that the globalization of popular culture can actually be setting the world back, rather than creating a bright new future for the world's economies and workers.

From the Paper:

"There are many aspects of American culture that have had a worldwide impact. German young people listen to rap music and make their own such music. African children use computers and play video games. Japanese snack on American fast food and listen to Sirius Satellite Radio. All around the world, the technologies, ideas, and companies who run America also increasingly run the world. There is no better example of this phenomenon than the Walt Disney Corporation, which began in the 1920s in California, and has spread around the world in a complete transformation of culture and iconic symbols. There are few children (or adults) in the world that do not recognize Mickey Mouse. Disney has created a major market for its films, souvenirs, theme parks, and hospitality operations around the globe, and in the process, it has helped create the Americanization of the planet."

Sample of Sources Used:

• Fjellman, S. M. (1992). Vinyl leaves: Walt Disney World and America. Boulder, CO: Westview Press.
• Wasko, J. (2001, April). The magical-market world of Disney. Monthly Review, 52, 56.

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