Development Strategy For Dell

Paper Summary:

This paper discusses product mix and the new product development strategy for Dell Computers. It looks at the impact that globalization and the rapid increase of Internet technologies has had on Dell and how they have increased success for this computer manufacturer. The paper also discusses market development for Dell and Dell's competitive advantage relative to its product mix.

Outline:
Product Mix as a Facet of Success
Professional Use Product Mix
Schools/Healthcare/Government Institutions Use Product Mix
Family Home Use Product Mix
Product Market Grid
Product Development vs. Market Development for Dell
Dell's Competitive Advantage Relative to its Product Mix

From the Paper:

"Yes, Dell has an advantage relative to its product mix. Dell has developed products to fit the needs of virtually every consumer with a computer technology need, and beyond. Whether it is a family looking to purchase their child's first computer, while on a tight budget, or a multimedia maven looking for processing capacity that can make their computing experience fly, to an executive who needs Dell has a product for them. In addition, they go beyond simply computers. As mentioned earlier, Dell has a vast product offering that includes: televisions, cameras, camcorders, projectors, software, games, MP3 players, and more. Shopping with Dell is truly one stop electronics shopping. And, as was financial figures in 2000 and 2002, it is their product mix that has allowed them to become a leader in their industry ("Companies: Dell", 2002; "Dell Computer: Product mix", 2000)."

Sample of Sources Used:

• Companies: Dell's profit meets expectations, as revenue gains top forecast. 16 Aug 2002. Wall Street Journal: UKA4.
• Dell Computer: Product mix, lower costs pay dividends. 11 Aug 2000. The Vancouver Sun: D2.
• Dell Online. 2006. Dell Computers. http://www1.ap.dell.com/content/default.aspx?c=sg&l=en&~ck=geo (accessed September 17, 2006).

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