Dell Computers

Paper Summary:

This paper discusses promotion and pricing strategies for Dell Computers. The paper begins by describing the background of Dell Computers and then introduces its pricing and promotion strategies. It follows with an integrative paper which analyzes the organization, includes details on Dell's marketing mix and provides a SWOT analysis. The paper concludes with recommendations for the organization.

Table of Contents:
Background
Promotion and Pricing Relative to Dell Computers
Integrative Paper
Introduction
Dell's Marketing Mix
SWOT Analysis
Recommendations
Concluding Discussion

From the Paper:

"There are several strengths at Dell's disposal. As noted previously, one of these strengths is their wide breadth of their product mix. Dell offers a variety of products including: notebooks, desktop PCs, servers, storage systems, workstations, printers, software, cameras, camcorders, televisions, and more. In addition to these products, Dell has a variety of services that it offers, from consulting to financial services. This width in their product mix not only allows them to meet the needs of a wider variety of consumers, but also gives them an increased opportunity to cross-sell to existing consumers."

Sample of Sources Used:

• Batheja, A. 14 Jul 2006. Dell plans to do away with confusing promos, rebates. Knight Ridder Tribune Business News: 1.
• Dell. 2006. Dell Inc. http://www.dell.com (accessed October 19, 2006).
• Dell Inc. 17 Jun 2006. Marketline. http://dbic.datamonitor.com.ezproxy.apollolibrary.com/companies/company/?pid=8E2C53C7-29AC-4848-9511-9B752758E3B4#SWOTAnalysis (accessed October 19, 2006).
• McCarthy, J. (1960 1st ed.), Basic Marketing: A managerial approach, 13th ed., Irwin, Homewood Il, 2001.

More papers on Dell Computers:

• Business Plan # 46745 : "The Rise of Dell Computers"
• Comparison Essay # 88515 : "Microsoft and Dell Computers"
• Essay # 67810 : "Marketing Dell Computers Inc."
• Business Plan # 57991 : "Dell Computers"

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