Defining Public Relations

Paper Summary:

This paper provides information about the concept of public relations. It includes multiple definitions of public relations - one from a personal perspective and three from documented sources. It also provides an analysis of the definitions along with an explanation for why numerous definitions of public relations exists. The paper furthermore presents an explanation for the critical nature of public relations to the success of an organization.

Table of Contents:
Abstract
Defining Public Relations
Definitions of Public Relations
Significance of Public Relations to Organizational Success
Conclusion

From the Paper:

"From a personal perspective, public relations involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. The execution of public relations processes and activities is to enhance the rapport of a special interest group or organization in the eyes of the consumer, associate or client. A more scholarly yet simplified definition of public relations developed by the Public Relations Society states: "Public relations is an organization's efforts to win the cooperation of groups of people" (Seitel, 2004 p.40). Determining an approach for earning trust is the aim of effective public relations."

Sample of Sources Used:

• Kotler, P., Keller, K.L. (2006). Marketing Management (12th ed). New York: Prentice Hall Publishers.
• Perreault, W.D., McCarthy, E.J. (2005). Basic Marketing: A Global Managerial Approach (15th ed). The McGraw-Hill Companies.
• Seitel, F.P. (2004). The Practice of Public Relations (9th ed). New York: Prentice-Hall Publishers

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