Defining Marketing

Paper Summary:

The paper defines marketing and focuses on the importance of marketing for organizational success. The paper notes several reasons why marketing is critical to the success of an organization. The paper provides examples from the business environment to support these ideas.

From the Paper:

"In today's marketplace too many businesses focus on selling existing products or services rather than meeting the evolving needs of the customer and, in an increasingly competitive business environment, this isn't always an effective way to ensure financial success. Knowing the customers is one of the most important aspects of marketing, yet often overlooked. To be competitive in the business environment it is critical to understand what marketing is and how the process works."

Sample of Sources Used:

• Lake, L. (2006). Customer Relationships Are Key to Your Marketing Strategy, retrieved May 22, 2006 from http://marketing.about.com/od/relationshipmarketing/l/aa070203a.ht
• Marketers Resource Network: Marketing Fundamentals retrieved May 20, 2006 fromhttp://www.marketersnet.com/marktips/basic.html - 9k
• Perreault, W. D. & McCarthy, E. J. (2005). Basic Marketing (15th ed.).New York: McGraw-Hill/Irwin
• Website Marketing Plan: The Definition of Marketing retrieved May 20, 2006 from http://www.websitemarketingplan.com/Arts/MktgChange.htm

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