Defining Marketing

Paper Summary:

This paper provides information about the concept of marketing. It includes multiple definitions of marketing along with explanations of the critical nature of marketing to the success of a business organization. The paper includes marketing concepts from a macro-economic and micro-economic perspective. Furthermore, it details recent examples of successful marketing ventures by well-known business organizations.

Table of Contents:
Abstract
Defining Marketing
Definition of Marketing
Significance of Marketing in Organizational Success
Conclusion

From the Paper:

"Marketing aspects and activities permeate almost every faction of an individual's life. From televised commercials, newspaper and magazine advertisements to product branding, marketing materials are constantly visible to consumers. Marketing material is extremely high profile because marketing is a critical part of an organization's success. This paper provides multiple definitions of marketing and examples of successful marketing ventures in the business arena. This paper also addresses the vital nature of marketing to the success of an organization."

Sample of Sources Used:

• Bond, P. (November 18, 2006). The Hollywood Reporter: Zune looks to be relevant No. 2. Sourced from the Hollywood Reporter website: http://www.hollywoodreporter.com/hr/content display/business/news/e3i0680.
• Kotler, P., Keller, K.L. (2006). Marketing Management p.3-101. Prentice-Hall Publishers 12 ed.
• Microsoft (2006, October 25). The History of Microsoft. Retrieved November 18, 2006, Web site:http://www.thocp.net/companies/microsoft/microsoft_company.htm
• Perreault, W.D., McCarthy, E.J. (2005). Basic Marketing: A Global Managerial Approach p. 2-248. The McGraw-Hill Compnaies15ed.

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