Cultural Challenges in Overseas Business

Paper Summary:

The paper shows how, although the establishment of a franchised operation in a foreign country can be challenging, a proper assessment of the situation assists in overcoming these challenges. The paper discusses the need for the franchiser, Chicago Style Pizza, to examine the culture, risks, business practices, price elasticity, product demand and trade barriers in the Czech Republic prior to opening the business. The paper refers to Geert Hofstede's four primary dimensions in regard to the Czech business environment.

From the Paper:

"The business industry is constantly evolving; therefore, changes are often necessary to further success. Determining possible solutions to the issues present within a company will assist with any required changes. Although everyday decisions can be challenging, the addition of cultural and foreign practices may increase these challenges.
"Steve Kafka, franchiser for Chicago Style Pizza, has achieved success in the United States; however, the decision has been made to further the franchise in Prague, Czech Republic. Prior to making the final determination to further the franchise, a proper assessment of the situation must be conducted. In addition to identifying the potential risks and barriers, cultural differences must also be examined."

Sample of Sources Used:

• CountryWatch. (2007). Czech Republic. Retrieved May 17, 2007, from CountryWatch database.
• CultureGrams. (2007). Czech Republic. Retrieved May 17, 2007, from CultureGrams database.
• Hodgetts, R., Luthans, F. and Doh, J. (2006). International management: Culture, strategy, and behavior. New York: The McGraw-Hill Companies.
• McConnell, C. and Brue, S. (2004). Economics: Principles, policies, and problems. New York: The McGraw-Hill Companies.
• Pugel, T. (2003). International economics. New York: The McGraw-Hill Companies.

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